The Big One Pt 2 (A NEW KC) / by Anthony Schmiedeler

Earlier progress

My senior branding project is in its second week of research after choosing to rebrand the Kansas City Metro area. Here are some things I've found out:

Kansas City is such a diverse state that the problem has been hard to define, but then I realized that its diversity is the problem. Rather, Kansas City's diversity isn't represented. Whether you live there and you think KC is BBQ and sports, or you're an out-of-towner and you think it's a cowtown, you are leaving out a lot of what makes KC so unique. Here are some slides from a presentation I will be giving that illustrates what KC is and what I want the rebranding to represent.