Perks / by Anthony Schmiedeler

I encountered a lot of rejection as intern, but at least I got a chuckle for this t-shirt concept for the Applebee's rewards program "Perks". (Left image would be front of the shirt, right is back)

Transient

This is the t-shirt I ended up going with.

comp1_one_shirt_ECRM_Anthony-01.jpg

This one was probably my favorite. Based on the idea of "saving" rewards points like a bank.

freebees-02.jpg