Senior Show concept / by Anthony Schmiedeler

This is probably one of the most exciting projects I'll get to do while in school because I have the opportunity to create a brand that will represent the entire senior class of Visual Communication and Illustration majors. With my team we've created a concept where each senior creates a letterform, comprising a full alphabet, and that alphabet is used for the branding, promotions, take-aways, and environment at the annual senior show. This way each senior is represented individually and collectively we are unified through this one typeface. It will be interesting to see how the final product stacks up against the concept. I think the real thing will be 1000 times better but I guess we'll see in 5 months.