DSC_0091.jpg

Backyard Creatures is a packaging concept redesigned from an inexpensive, randomly chosen grab bag product. I took two weeks to recreate the brand story and develop appropriate packaging to fit the new brand and create a better product. After multiple prototypes, this packaging best served a low budget looking for compatibility with other toys. The packaging acts as a toy in itself that can be used beyond it's original purpose of displaying and storing the product.

January 2013

Packaging Design
Branding
Rapid Prototyping